What stronger than a worker showing pride in his employer ?


THE MUST Employer , HR label of pride of belonging of employees, presents its first public campaign
The MUST Employer label is based on social proof to be awarded: an innovative and unique concept that gives every employee the opportunity to show their #pride in their employer. And this, in a public way and outside-the-walls, since he does it freely on LinkedIn!
Then, it is this collective declaration that awards the label or not. Nothing else. No HR process analysis, no extended Excel files, no interviews selected or prepared.

This professional campaign titled 'What stronger than a worker showing pride in his employer ?' was published in France and United Kingdom in June, 2023. It was created for the brand: Label MUST EMPLOYER, . This Content, Outdoor, and Print media campaign is related to the Agency Self-Promo, Media, and Professional Services industries and contains 3 media assets. It was submitted 4 months ago by CEO: Stéphane Barbot of LE MUST Employer.


Advertising Agency : ONLY [FOR MUST EMPLOYER], Paris, France
Art Director: Antoine Cointreau
Copywriter: Stéphane Barbot


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