Agency: Buzzman


We’ve all seen soccer players talk to each other while covering their mouths. Why do they keep doing that? What are they trying to hide? Well, BURGER KING® has finally cracked their secret and decided to lift the veil on this infamous gesture. Find out what’s really being said through 4 films by Buzzman, broadcast on TV from 24 September.

After showing the world why the use of VAR had been heavily criticized during soccer games, BURGER KING® is now making new revelations about hidden conversations on the pitch.
Through a series of 4 comedies, BURGER KING® stages players and staff members all holding their hands in front of their mouths to communicate so that their lips cannot be read.

But what can they possibly be saying to each other? Are they talking about a game strategy that could turn the tide of the game? Or about a disputed decision? Or discussing the next big transfer?

No, not at all. We'll let you guess, but we have our own idea.
The campaign, consisting of 4 x 20s films, can be seen on TV and Amazon Prime Video from 24 September during the Paris Saint Germain vs Marseille Classico and all forthcoming Ligue 1 games.

This professional campaign titled 'THE HAND' was published in France in September, 2023. It was created for the brand: BURGER KING® France, by ad agency: Buzzman. This Integrated medium campaign is related to the Sports and TV and Streaming Promos industries and contains 1 media asset. It was submitted 7 days ago.


Agency: Buzzman

Agency website:

Advertiser: BURGER KING® France

Brand: BURGER KING® France

President and Executive Creative Director Georges Mohammed-Chérif
Vice - President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & David Derouet
Art Director Stéphane List
Copywriter Antoine Moittié
Associate Director Loïc Coelho
Account Manager Adrien Meunier
Head of PR & Communication Paul Renaudineau
PR & Communication Manager Marie Smid
PR & Communication Assistants Inès Pereira & Alizée Bédu
Head of Production Vanessa Barbel
TV Producer Saveria Besset
Producer Assistant Charlotte Perrin
Film Director Blacktool
Producer Clément Langlais
Producer Brieuc Dupont
Production Manager Hervé Leriche
Production Coordinator Ségolène Bouric
Post Production Blacktool
Sound Studio Schmooze


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