Solvates Campaign Video
Biti's Hunter, Vietnam's popular shoe brand, swiped right with Tinder for an innovative campaign called "Solemates."
Using AI profiles inspired by their distinct sneakers, people on Tinder are matched based on their interests and personality.
The Solemates were invited to for blind dates at Biti’s stores where they had the opportunity win prices and experiences.
The campaign demonstrated that Biti's Hunter shoes are more than just footwear – they reflect personal style, personality, and lifestyle choices.
This professional campaign titled 'Solemates' was published in Vietnam in August, 2023. It was created for the brands: Biti's Hunter and Tinder, by ad agency: Dentsu Redder. This Digital, Integrated, and Print media campaign is related to the Fashion, Other, and Recreation, Leisure industries and contains 13 media assets. It was submitted 5 days ago by Group ECD: Livio Grossi of Dentsu Redder.
ECD: Livio grossi
ACD: Raphaël Almazan
Copywriters : Nguyễn Trung Kiên, Cao Anh Tuấn
Ai Artist: Chris Catchpole
Graphic Designer : Đặng Chương Quốc Bảo, Đinh Minh Tân