Silver Pride

Agency: BETC Paris


Since 1969, Gay Pride has been the annual communion and the most inclusive event that brings the entire LGBTQ+ community together to celebrate their differences. Each year, it brings together millions of people worldwide in a multitude of joyful and festive parades and marches. But the conditions in which they occur tend to make these events inaccessible to senior citizens: walking for many kilometers, in packed crowds, in extreme heat, with very high noise levels, etc.

To make this year's Pride more inclusive than ever, misterb&b - the largest LGTBQ short-term accommodation platform– has created the Silver Pride initiative in partnership with the non-profit organization Les Audacieuses et les Audacieux that supports LGTBQ seniors in danger of isolation.

This year, in a global initiative that started in Paris, they have reserved all their flats along the parade route to bring together LGTBQ+ seniors so they can participate comfortably from the balcony or window. These apartments welcomed them in the best possible conditions with AC, elevators, food, drinks, seats, away from the hustle and bustle of the crowd but still close to the overall joyful atmosphere.

« Our elders are the generation that fought for our rights. If the march exists, it is thanks to them. Knowing that they are excluded is just impossible for us.” Michel Simon, member of the non-profit organization Les Audacieuses et Les Audacieux.

To make the participating seniors visible from every balcony and window and to further amplify the power of the Silver Pride, the iconic Pride Flag has been redesigned by adding a new silver stripe symbolizing the senior generation and paying tribute to their fight and legacy.

Thus, In Paris Pride, Aline and 80 other seniors were able to shine from the windows and balconies of the 8 apartments provided to them. Throughout the day, the new flag quickly spread through the entire Pride crowd, proudly displayed by the younger generation as a sign of support.

This professional campaign titled 'Silver Pride' was published in France in June, 2023. It was created for the brand: Misterb&b, by ad agency: BETC Paris. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted 3 months ago.


Campaign: SIlver Pride
Brand: Misterb&b
Brand Managers: Matthieu Jost, Marc Dedonder
Ad Agency: BETC Paris
Agency Managers: Mathieu Laugier, Aude Devaux
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: David Martin Angelus
Lead Copywriters: Elisa Bernard, David Campese
Copywriter: Olivier Mille
Lead Art Directors: Chloe Thivel, Julien Lefevre
Traffic Manager: Elodie Diana
Agency Producers: Bastien Dupre, Fabien Faure
Sound Company: GUM


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