Description
Background
One of the hardest hit cities, the COVID-19 pandemic profoundly impacted New York City. As of January 30th, 2023, the city has reported over 1.9 million confirmed cases and over 36,000 deaths. Yet, despite the challenges, New Yorkers have shown remarkable resilience and have come together to support one another through the crisis.
Idea
A campaign that brings a unique look to the scars left by the pandemic in New York. Through a photographer's lens, it is possible to see the strength of the city that survived and moved forward, alive but never forgot and will not forget the people who were left behind. Religious diversity is also a central point in the play, and together with a brief yet elegant text, it invites the viewer to reflect on the time that has passed.
This professional campaign titled 'Remember' was published in United States in August, 2022. It was created for the brand: ASMP (American Society of Media Photographers), by ad agency: Ogilvy Health. This Outdoor and Print media campaign is related to the Education, Health, and Professional Services industries and contains 4 media assets. It was submitted 16 days ago by Associate Creative Director: Eduardo Basque of Ogilvy Health NA - New York.
Credits
Chief Creative Officer, NA - Adam Hessel
Executive Creative Director - Erik Vervroegen
Art Director - Alec Vianu
Copywriter - Tom Callan
Typographer - Alec Vianu
Photographer - Alec Vianu
Post Production - Carioca, Bucharest
