Play Until They Can't Look Away
Description
adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™.
Showcasing the skills and passion of some of the world’s best football players, adidas’ ‘Play Until They Can’t Look Away’ includes next-gen icons Alessia Russo, Lena Oberdorf and Mary Fowler accompanied by a star-studded lineup of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi.
They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy. Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.
This professional campaign titled 'Play Until They Can't Look Away' was published in Australia and New Zealand in July, 2023. It was created for the brand: adidas, . This Film medium campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted 3 months ago.
