Description
One Twenty Three West created the campaign, tagged "Picture Them Naked," which positions PlayNow as the most transparent sports betting company around.
PlayNow | Imagine Them Naked
"Sports betting commercials are a sea of same," says agency creative director Kate Roland. “They're flashy, loud, and often not super clear. Who am I betting with? Where's my money going? We wanted to turn that intimidation factor on its head and lighten up the experience. With PlayNow Sports, there's nothing to hide. You can just focus on enjoying the game.”
This professional campaign titled 'Picture Them Naked' was published in Canada in September, 2023. It was created for the brand: PlayNow, by ad agency: One Twenty Three West. This Film medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted 13 days ago.
