Agency: Humano


Proani, a family pet food company with more than 40 years in the Bolivian market, asked us to do a brand campaign after 15 years without communicating anything. We were inspired by the most important hacker in the world to create Perronymous, who sends a teaser message to society to end the concept of "pets". Through a high-pitched beep used by dog ​​trainers, we get their attention at home, to prepare them for the revolution.

This professional campaign titled 'Perronymous' was published in Bolivia in October, 2021. It was created for the brand: Proani, by ad agency: Humano. This Film medium campaign is related to the Pets industry and contains 2 media assets. It was submitted almost 2 years ago.


Advertising Agency: Humano, Santa Cruz de la Sierra , Bolivia (Plurinational State of)
Chief Creative Officer & Partner: Ferju Cuevas
Creative Director & Partner: Rodsel Ticona
Head Of Art: Uber Gutiérrez
Copywriter: Ferju Cuevas
Account Executive: Cecilia Delgadillo
Client: Alejandro Arce
Director: Fernando Leanza
DoP: Ytalo Cabruja
Production House: Cabruja Films
Post Production: José Antonio Cabruja
Producer: Pao R. Unzueta
Colorgrading: José Antonio Cabruja
Sound Design: Suena Polenta


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