L'Oréal Professionnel, accompanied by its agency OK C'EST COOL, is launching a new drop "Odyssea", including 5 new looks that transcend the constraints of reality and immerse the brand and its community into a new creative universe inspired by the underwater world.

After taking a first step into the metaverse with the creation of 5 looks for Ready Player Me in November 2022, and releasing a first collection "Gravitas" earlier this year, the L'Oréal Professionnel brand continues its exploration of the possibilities offered by the metaverse in terms of hairstyling by launching a new collection of 5 looks "Odyssea: Creatures of the Sea", available on Ready Player Me, Roblox and Zepeto.

This collection, imagined by hair designer Charlie Le Mindu and created by 3D artist Evan Rochette, this time takes users on an odyssey where each hairstyle is inspired by the marine ecosystem. 5 new looks that immerse users into a new imagination and new ways of asserting their online identity, pushing the boundaries of self-expression and inclusivity.

This professional campaign titled 'Odyssea' was published in France in August, 2023. It was created for the brand: L'Oreal, by ad agency: OK C'EST COOL. This Integrated medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted 2 months ago.


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