Agency: TBWA\Paris


To mark the launch of the new McCrispy, McDonald's is putting some crispy-ness into French people's lives!

It starts with two young people doing their summer job at a postal sorting centre. As they bite into the McCrispy, they are surprised to discover that its crunchiness triggers explosions, unleashing ever more fun and colour around them. It even gives them a few props to stage some romantic rivalry across the aisles.

It's an ode to crispiness and entertainment, directed by Fredrik Bond and featuring a cover of Kids in America, produced by Else.

A colourful script, full of life and freshness for this new burger with a recipe never seen before in France: 100% fillet chicken with very crisp breading, honey and mustard sauce and an ultra-soft potato bun made from wheat flour and potatoes: a new release that's sure to make lots of noise!

This professional campaign titled 'McCrispy' was published in France in July, 2023. It was created for the brand: McDonald's, by ad agency: TBWA\Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.


McDonald's : Xavier Royaux, Anne Lainé, Vanessa Sales, Clémentine Teissedre Dalou, Lorna Font Y Bosch

TBWA\Paris : Christophe Neyret, Stéphanie Caude, Julia Montagu, Nina Fernandes

ECD : Benjamin Marchal et Faustin Claverie

AD : Lucie Vallotton

Copywriter: Vincent Cusenier

Food CD : Maud Poilpré

Assistant AD : Clémence Parent

Head of strategic planning : Céline Mazza

Production Film : Stink

Director : Fredrik Bond

Producer : Annabelle Fournier

Editor film: Matt Pochettino

DOP : Benjamin Loeb

Post-production : Digital District & ELSE

Head of creative producer and CEO \Else : Maxime Boiron

Creative Producer : Elisabeth Boitte

Post Producer : Mélanie Bernard

Sound Production : \ELSE

Head of music and sound : Olivier Lefebvre

Music AD : Ferdinand Huet et Thomas Jacquet

Sound Producer : Fabrice Pouvreau
Sound Engineer : Alexandre Robieux
Business affairs : Marion Le Guluche, Victoria Milward
Sound Coordinator : Mélissandre Mons, Nathalie Victor
Crédits Musique
Title : Kids in America
Songwriter : Ricky Wilde, Leonard Reginald Smith
Éditor : Rickim Music Publ. CO LTD, Warner Chappell Music France
performer : S.O.S.C ft. Jessy Chris Vignolle, Shanka
Producer : ELSE

Ultra Pet


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.