Agency: Buzzman


The quest for the perfect table is over. From 13 June to 31 July at BURGER KING®, taste the Master Burgers imagined by Chef Michel Sarran himself. These exceptional burgers will have people drooling all over, and will find fame via a 360 campaign signed Buzzman.

In collaboration with Michelin-starred French chef Michel Sarran, "Les Masters du Chef" will be available from 13 June in all BURGER KING® restaurants. Three new, original recipes that promise to be full of flavour: Master Sarran Chèvre, Master Sarran Mozzarella and Master Sarran Mozzarella chicken version. The burgers will be there to delight the taste buds of even the most demanding palates.

In 3 films, meet Michel Sarran, who is bringing all his know-how and high standards as a chef to BURGER KING®. And it may surprise some of you. Brigade manager, drive-through assistant or even at the kiosk, Michel Sarran is really on all fronts and doesn't let anything get past him.

The campaign can be seen from 12 June on TV with a 30" film and online with two 30" films. It is completed by national and in-store advertising in the brand's restaurants until 31 July.
The film, available in 30″ and 20″ formats, can be seen on TV and VOL from February 13th.

This professional campaign titled 'MASTERS SARRAN' was published in France in June, 2023. It was created for the brand: BURGER KING® France, by ad agency: Buzzman. This Film and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.


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