WORLD CUP LEGENDS LIGHT UP LONDON TO KICK OFF THE NEW SEASON OF BARCLAYS WOMEN’S SUPER LEAGUE
After a monumental summer for women’s football, the Barclays Women’s Super League season started on Sunday 1st October. Ahead of kick off, Barclays, the title sponsor of the league projected 12 players onto its global headquarters, showing the players on a scale like never before.
Icons of the women’s game including West Ham’s Mackenzie Arnold, Manchester United’s goalkeeper Mary Earps and Chelsea’s Sam Kerr, feature as part of the launch campaign from BBH, with digital OOH also live this week. The DOOH shows players emerging against massive cityscapes, building on the drama and excitement of the recent World Cup and reinforcing that the players and the league is bigger than ever.
This professional campaign titled 'It’s never been bigger' was published in United Kingdom in October, 2023. It was created for the brand: Barclays, by ad agency: BBH London. This Integrated and Outdoor media campaign is related to the Finance industry and contains 5 media assets. It was submitted 1 day ago.
Campaign title: It’s never been bigger
Advertising agency: BBH
CCO: Alex Grieve
Creative Directors: Jay Phillips, Neil Clarke
Associate Creative Directors: Luke Till, Lawrence Bushell
Designer: Anthony Jones
Business Lead: Jack Cumming
Account Director: Grace Sheridan
Agency Producer: Julian Cave
Agency Digital Producer: Holly Bedwell
Agency Assistant Producer: Micah Waring