GQ Apparel

GQ Limited Distance Edition

Agency: Rabbit Digital Group


GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing.
According to the "physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another.
The collection includes a t-shirt and GQWhite™ mask printed with special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated in four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists.
Besides the optical signal warning, the GQWhite™ Mask can also protects wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior and custom-fit adjustable strap.
Moreover, to remind wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus.
Together with the intention of the design to prevent the virus from spreading, the collection also aims to help reinforcing the medical support as all proceeds from the collection will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.

This professional campaign titled 'GQ Limited Distance Edition' was published in Thailand in April, 2020. It was created for the brand: GQ Apparel, by ad agency: Rabbit Digital Group. This Design medium campaign is related to the Fashion and Public Interest, NGO industries and contains 9 media assets. It was submitted over 3 years ago.


Advertising Agency: Rabbit Digital Group, Thailand
CEO: Sunard Thanasanaksorn
CCO: Noranit Yasopa
Deputy ECD: Papop Chaowanapreecha
Managing Director (PR): Jakrapong Kongmalai
Senior Art Director: Kajohnchai Rodklongtan
Graphic Designer: Benjaluk Deeyai
Producer: Potrawee Wichien
Photographer: Kanawat Jaiprom
Assistant Photographer: Pichayaporn Ritthidej
Post Production Team: Chris Junior Drabik, Naphat Saksitphiphat, Natnicha Chalermsingha
Media Buyer: Prattana Sridach

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