Burger King

Even More Confusing Times

Agency: DAVID Madrid


Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing.
Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets.

This professional campaign titled 'Even More Confusing Times' was published in Spain in April, 2022. It was created for the brand: Burger King, by ad agency: DAVID Madrid. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Executive Creative Director: Saulo Rocha, André Toledo
Creative Director: Fred Bosch, Sébastien Rouvière
Associate Creative Director: Pedro Sattin, Ana Martin
Copywriter: Sébastien Rouvière, David Krueger
Art Director: Pedro Sattin
Head of Production: Alejandro Falduti
Head of Account: María García Herranz
Group Account Director: Lucila Mengide
Account Supervisor: Irene León
Account Executive: Sebastian Gancarz
Strategy Director: Patricia Urgoiti
Senior Strategist: Marc Escrig
RBI Chief Brand Officer: Antonio Brandao
VP, Head of Burger King Marketing: Sabrina Ferretti
Head of Global Brand Marketing Burger King: Iwo Zakowski
Global Director of Communications Burger King: Andrea Beer
Chief Marketing Office Burger King Spain: Paco Recuero
Marketing & PR Burger King Spain: Borja Moya
Photographer: Nixon Freire
Executive Producer: Joao Luz
Assistants: Kao e Renan Moraes
Operations: Lindin Lima
Retouch: Ricardo Moreira
Music Director: Sebastián Merlín, Alexis Estiz
Composer: Pablo Díez, Sebastián Merlín, Alexis Estiz
Sound Design & Mix: Pickle Music
Executive Producer: Olivia López
Performer: Edward Robinson, Miguel Ángel Jenner, Nuno Barbosa

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