Behind The Hashtag

Agency: Jellyfish France


The UNHCR has commissioned the agency Jellyfish to create a new, visually striking communications campaign. "Behind the Hashtag" began on 23th August throughout France and will be visible until the end of the year.
The idea: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced to flee their homes because of conflict, persecution or climate change, deserves as much visibility as the millions of hashtag mentions.
The impact of the campaign is also owed to the geographical and temporal contextualisation of the messages via a creative online media plan (across landing pages, display, social media, emailing) and an offline media plan (DOOH, press and billboards).

This professional campaign titled 'Behind The Hashtag' was published in France in August, 2023. It was created for the brand: UNHCR, by ad agency: Jellyfish France. This campaign contains 4 media assets. It was submitted 26 days ago by Carol-AnnMotard of Jellyfish.


Managing Director Jellyfish France: Sandrine Reinert
Executive Creative Director: Thomas Guilhot
Creative Director: Alexandre Boutry
Art Director: Antoine Dèzes-Richard / Thibaut Samter
Copywriter: Gauthier Lempereur / Florian Kunlin
VP Strategy: Michael Edery
Senior Content Director: Franz Miceli
Client Partner: Sophie Prud’Homme
Account Director: Carlotta Barbanti
Growth Director: Frank Monnier
Image Credits: UNHCR


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